It's Not Just What We Put In Our PerioProtect Dental Products...

It’s What We Don’t!

An entirely Fluoride and Sodium Lauryl Sulfate-Free Product Line

When we set out to create our new CBD Dental Products, we knew that the formulation was much more than adding CBD. We wanted to ensure that these products would stand out not just because of what was in them…but what wasn’t. Having a company staffed and powered by dental professionals complimented by a compound pharmacist gave us a unique brain trust to address the formulation in unique and beneficial ways. So, we analyzed the existing products on the market, developed an all-natural base and eliminated a couple “standard” inclusions in dental products.

Sodium Laurel Sulfate (SLS)

You may have never heard of Sodium Lauryl Sulfate, a chemical ingredient common in many soaps, detergents and interestingly enough, most toothpastes. Sodium Lauryl Sulfate (SLS) acts as a binding agent in these toothpastes, but also has the added effect of making the toothpaste FOAM UP while you’re brushing. The foam likely adds little to the process of cleaning your teeth, gums or oral cavity, but it tends to make people think the paste is working. Because SLS is a cheap ingredient, it’s an easy way for toothpaste manufacturers to increase the consumer’s perception that their toothpaste is a good product.

But now for the bad news. SLS has been shown in certain consumers to cause oral irritation. The main negative effects of SLS are tissue sloughing, canker sores, dry mouth, and bad breath. Tissue sloughing is when the skin of your inner cheeks or lips begins to peel, resulting in an irritated, raw, or burning sensation. Sensitivity to SLS is a common cause for tissue sloughing. For people who are prone to getting canker sores SLS can be a real sore spot. Canker sores, also called aphthous ulcers, are small, shallow lesions that develop on the soft tissues in your mouth or at the base of your gums.

Certainly, for the vast majority of dental patients and the public-at-large, SLS is not a cause for concern, but for those for who it is, eliminating it from the formulations made an immense amount of sense.


Fluoride is a naturally occurring mineral and has been used for decades as an additive to dental products and even added to city water supplies. Fluoride helps prevent cavities (dental carries) by helping to remineralize the tooth's enamel and by helping to repel the acid that forms when bacteria in the mouth digest sugars and starched left on your teeth after eating. Fluoride has been credited with helping dramatically lower the incidence of cavities in children and adults over the past 50 years.

But like many additives, fluoride does have its issues. A recent Centers for Disease Control and Prevention (CDC) study revealed 4 in 10 young kids are overusing and ingesting too much fluoride. And too much fluoride in children and adults can lead to tooth discoloration, acne, joint and skeletal issues and even neurological issues. Called dental fluorosis, the problem while rare, has created concern.

When looking at the problem of maintaining tooth enamel, we felt a vastly better approach would be to add hydroxyapatite instead of fluoride. Hydroxyapatite is a major constituent of normal teeth and bones. 90% of your tooth enamel and 60% of your bone consist of calcium phosphate. This mineral provides rigidity to your teeth and bone structure, repairs cavities, and regenerates teeth and bones.

Used in dental products in Asia for decades in place of fluoride, hydroxyapatite has good biocompatibility, which means that it’s highly compatible with living tissues. For that reason, we felt hydroxyapatite was an ideal ingredient to add for tooth repair. According to the June 2011 Journal of Dentistry publication, nano-hydroxyapatite-containing toothpaste(s) yielded a higher remineralizing effect than those containing fluoride.


We’re confident our CBD PerioProtect Dental products provide benefits beyond the CBD for dental patients. For additional information contact Imbue or Perio Protect.